Marketing

Photo to oil painting

The world of painting can be complex to the uneducated eye as there are numerous terms and practices taht can confuse you. To help understand you must learn what the various terminology stands for. This is crucial in defining the genre that your artwork falls into. There are... More...

Fishing for Leads - the 5 Steps

If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.... More...

Should you use NWP (not to be confused with NLP) in your business marketing?

Do you want to have qualified leads, pouring in? What would that do for your business? How many leads do you need to achieve the goals you set when you started your business? How long will your business survive with the number of leads you are currently getting? If any of these questions excite... More...

Importance of Advertising Pen for Business

Importance of Advertising Pen for Business Advertising Pens with your corporate brand logo can be fun and exciting as promotional products for your business. That’s because the instrument of writing has specialty to attach to somebody emotionally. It symbolizes learning and power to us.... More...

A Zero Cost Technique to Triple Your Response

Ok, so you have your marketing message sorted now. You are speaking about what your prospects want. It is clear that you have a competitive advantage, and what you are offering presents great value. Yet still they hesitate! What will get them to make that call? Read this article to find out how... More...

Create Winning Adverts in 15 Minutes

Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant advertisements? Learn how to create winning adverts, in 15 minutes. The secret to writing great... More...

Avoid the mistakes 95% of business owners let their web designers away with.

What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? What grabs your attention? The answer is a common sense answer! So how can you ensure that your website has these qualities? Many websites are designed by third-party... More...

In 17 steps, Create Marketing Messages that will Double your Sales

You know what your products do and how they do it, but do your potential customers know? Do they know what your solution enables them to do? And most importantly do they know how to put a value on it. If your potential customers can not put a value on what your product will give to them, they... More...

How Does networking RAISE your Revenue?

As they get more successful in business, it is said that people's networks grow. This happens through word of mouth from satisfied customers. But how did they get their customers in the first place. Apart from the usual ways of finding customers, like mail shots, advertising and cold calling, a... More...

Marketing: Don’t they know it’s good for them?

Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? How do you create your message? By questioning existing customers who... More...

A Non-Designers Guide to Graphic Design

Introduction Graphic design is the art of taking a concept and turning it into an aesthetically pleasing real world incarnation. This is, of course, not just restricted to web site design, but is applied to virtually everything that appears on shop shelves, in showrooms, or is presented... More...

What should my marketing budget be?

Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that bring in. Can you answer that question? And are you sure that all of your spend brought the... More...

How to successfully launch a new product or service.

Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarantee its success. We will also explore reasons for launching a new product in the first place.... More...

Revealed: the Ultimate Lead Generation Tool

There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit. Even more appealing, it entails practically no additional marketing... More...

CRM: Why ask the Customer's Opinion?

The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. In addition sensible success criteria are being set to create a compelling business case, which... More...


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