Using Overture/Yahoo To Get Website Visitors
Do you want more visitors to your website? Or is that a silly question? Of course you do!
Getting a consistent and substantial flow of website visitors is every website owner's goal. Many methods have been devised to ensure that there would be more visitors to boost sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.
To get a person to go to one site rather than others, the site needs to be very visible. Providing ads that could direct potential costumers to your site would give you an increase in traffic as well as sales. Yahoo provides a service that can put an ad on their sites that can be shown when certain keywords are inputted.
Overture, now known as Yahoo after Yahoo's takeover, was the original inventor of the use of the Pay for Performance idea. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.
Yahoo offers a chance for any website to increase its traffic. It follows that if more people are aware of your site, there would be more traffic and visitors coming to your site giving them the chance to eyeball your products or services. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your business.
Yahoo/Overture utilizes the same principle as Google's Adwords. In fact, they are very similar to each other in that they use keyword and keyword phrase searches to determine which ads to show per search. When a person types in a keyword or keyword phrase to find something, the search engine displays results. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed when certain keywords and keyword phrases are searched for.
For example, lets say you run a car parts site. You choose keywords that can prompt or trigger your ads to be shown in the page when a relevant keyword is searched on. If a user types in "Honda Accord", your ad may come up if you have designated 'Honda Accord' as one of your keyword phrases.
Keywords are not free! You will have to lay out some cash when using this service. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or by how many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as they do. The more areas your ad is shown in, you will increase the chances of people knowing about your site or product. With more website visitors you increase the sales on your site which makes your keyword investment a wise one.
If you are prepared to spend some cash on advertising then Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It takes money to make money, and while there are some methods that are basically low cost or free, using a marketing service such as Yahoo/Overture will provide results faster and on a larger scale. Many businesses have learned this the hard way, don't be counted with them.
About Author
Mervyn Love is enthusiastic about internet marketing and his website http://www.marketonlinenow.com offers lots of ideas, support, articles, a selection of recommended opportunities and other resources. You can sign up for his free newsletter at: http://www.adminder.com/c.cgi?FortPublish&MONart01
Source: ArticleTrader.com