Start A Website Business
Before you start a webssite business you need to consider the
marketing that you will have to do to drum up business. Running
your own website business is going to be very competitive if you
try to generate new customers 100% online.
All successful sales people know that their success is greatly
dependent on their ability to effectively prospect. In other
words, the "sale" begins here. 100% of all businesses are
prospects for you.
You can’t name a legitimate industry that is not a candidate for
your web services. Sales are based on numbers. The more business
owners you contact, the greater the odds of setting an
appointment to meet with them. This can be true with your own
web site you start as well.
The business can be a manufacturer, retailer, wholesaler,
lawyer, home improvement contractor or hospital administrator
they all have their reasons for needing your web services.
This is why you should have no difficulty in coming up with at
least 100 fresh new leads on a weekly basis. It is best to
contact prospects on Monday mornings. The more your business
grows the more apt you are to begin receiving referrals from
your existing customers. That, however, still does not preclude
prospecting for new customers.
It’s important to create a prospect lead system. You can do that
the old-fashioned way by creating a manual card file using plain
3 x 5 index cards. Or, you can set up a contact management
program on your computer.
Whichever method you choose, follow this checklist:
1. Information you will want on each lead:
Name of the business Address with zip code Telephone Number
Name(s) of owner(s) with title(s) if available.
2. How to create your 100 leads weekly:
While out on the road, speak into a recorder, listing names of
business and other pertinent information that you see while
traveling.
Later, while listening to the recorder, transfer the information
to a card or your contact management program.
Using the yellow pages, create leads from a variety of
businesses.
Visit your local library and use either Contacts Influential,
Inside Contacts or any other printed directory and create leads
using the geographical section (by zip code) or the SIC
(Standard Industry Code) Section. SIC has all businesses grouped
together by type, i.e. plumbers, insurance, etc.
3. Newspapers are a terrific source for leads.
Begin to read the newspaper differently than you have in the
past. Make note of what businesses are advertising and what they
are advertising.
Read the business section for announcements of new businesses.
Read the legal section for listings of new incorporations.
4. Pick up every free print directory you can find. Usually you
will find these free papers located in stands outside of
frequently visited businesses, like grocery stores and
restaurants. They run the gamut by specialty industries l
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