Mars and Venus: What makes sense to buyers?
Did you ever feel that the person you were speaking to was living on another planet? Did it ever cross your mind that they might think the same about you? This is what can happen if your communication with your customer is not in synch with their sense of reality. I am using the term... More...
Mortgage Leads, The Hotter the Better
If you are a loan officer or mortgage broker and you are considering purchasing leads, or you are disgusted with the leads you are currently receiving, you may want to consider looking into “real time” leads. Real time leads are something to consider because they are hot leads.... More...
How & Why GPS Offers Affordable Fleet Tracking
There are more and more companies that are turning to Global Positioning System (GPS) technology to find out where their fleet vehicles are or have been. GPS is a satellite-based navigation system that reports the location, speed and direction of a vehicle anywhere on the globe. Unlike... More...